Luis Cruz

Luis Cruz, 50

Born: St. Croix

How would you define "paradise" from a local perspective?


Born and raised on the island of St. Croix in the U.S. Virgin Islands, paradise is the rich blend of Puerto Rican and African cultures—a true melting pot where traditions, music, food, and language come together in harmony.

What makes it even more special is the island’s natural beauty. From the dry, desert-like terrain of the East to the lush rainforests of the West—complete with rivers and natural pools—every part of the island offers something unique. You can watch the first sunrise in the United States from Point Udall, and end the day with a breathtaking sunset over the calm western waters.

Life here is laid-back, relaxed, and deeply connected to history and culture. With some of the most stunning beaches in the world, St. Croix offers an experience that touches the soul— this is paradise and is my home.

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Designed by Jaina Warren
Texas State University MFA Communication Design | Thesis B